The American Songbook in London,
New York / London's West End
New York / London's West End
{website 2007} {website 2008} {website 2009}
{programme 2007} {programme 2008}
Season 3 (2009) website
This season expanded from three weeks to several months, introducing new acts every 5 to 7 days and having a sophisticated online ticket-purchasing system, constantly updating calendar, and frequent email blasts.
This season expanded from three weeks to several months, introducing new acts every 5 to 7 days and having a sophisticated online ticket-purchasing system, constantly updating calendar, and frequent email blasts.
Season 2 (2008) website
This site continued the brand set up in the previous season but added much more in-depth composer bios and also a mailing list, which I managed with Constant Contact (and from where I also sent email blasts each week the artist changed).
This site continued the brand set up in the previous season but added much more in-depth composer bios and also a mailing list, which I managed with Constant Contact (and from where I also sent email blasts each week the artist changed).
Season 1 (2007) website
The logo was created by fellow designer, Sean Keepers. I was brought on to establish a web presence, send email blasts, and produce other print materials shown below, while I also expanded the golden age of Broadway sensibility with photos and color scheme.
The logo was created by fellow designer, Sean Keepers. I was brought on to establish a web presence, send email blasts, and produce other print materials shown below, while I also expanded the golden age of Broadway sensibility with photos and color scheme.
Season 2 (2008) Souvenir Programme
This 20-page programme was sold at the Jermyn Street Theatre and designed to include plenty of iconic photos of the featured artists while continuing to reflect New York's theatrical and cabaret golden era. Click the image to view larger.
This 20-page programme was sold at the Jermyn Street Theatre and designed to include plenty of iconic photos of the featured artists while continuing to reflect New York's theatrical and cabaret golden era. Click the image to view larger.
Season 1 (2007) Programme
I designed the programme to look like a New York Playbill on the outside, with a combination of traditional playbill layout and my own sophisticated and artistic twists. Click the image to view larger.
I designed the programme to look like a New York Playbill on the outside, with a combination of traditional playbill layout and my own sophisticated and artistic twists. Click the image to view larger.



