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Florida Repertory Theatre
Education Department

Equity Theatre, Fort Myers, FL

In 2010, Florida Rep needed a brand to encompass their burgeoning Educational Programs. I came on board to make that happen.

A website is now in development as well.

{identity} {website} {posters} {direct mail}

Identity: Educational Programming
The theatre wanted to brand all their educational materials to make them more unified and, of course, more fun. I wrote the tagline and created the logo which I use on all print and web pieces for the programs. This design's typefaces are also carried through the educational materials.

Website
We launched this content and image-rich website in the fall of 2011.

Front and Inside of a Quad-Fold Brochure
This brochure, advertising all of FL Rep's winter and spring classes, was given out to 20,000 area public school students.

Artwork for the 2011-2012 Touring Series
This artwork, used for a multitude of print and web needs, is inspired by comic book art. It's all drawn in Adobe Illustrator and layered in Adobe Photoshop.

Poster for their Educational Series, 2010-2011
This poster needed to use the book's illustrations while also having its own typographical style and to use the brand I devised for all educational productions. All three kids' shows this season will use this template as a starting point.

Marquee Poster
This poster needed to use the book's illustrations while also having its own typographical style and to use the brand I devised for all educational productions. All three kids' shows this season will use this template as a starting point.



Direct Mail: Educational Programming
(click images to enlarge)
In the 2010-11 season, Florida Rep wanted a new brand for its Educational Theatre program, so I created the "It's Your World: Play" tagline and logo, the show artwork and this four-panel double-sided brochure.